BRANDING
In my multimedia production class, I partnered with my volleyball coach to rebrand her summer camp program. We wanted the new logo to be clean, concise, and inviting to families. I created this logo in Adobe Illustrator. In addition, I have also created a handful of content for both Berry Volleyball and G.R.I.T. Volleyball summer camps.
old logo
new logo
creative content
style guide
Creative Process:
Before starting on our style guide, I wanted to fully understand our audiences and pinpoint the most effective colors and typefaces that would be tailored to their preferences and needs.
Although G.R.I.T. Volleyball Camps is not directly affiliated with Berry Volleyball, we opted to maintain a similar color scheme. These five colors strike a balance between professionalism and appeal to our younger audience.
We wanted to choose a typeface that has a more youthful vibe, with one option being distinctive and playful, while the others maintain a professional and polished appearance.